For another perspective, I wouldn't spend ten seconds reading yet another announcement of yet another software product, but I'll read a post by and about Anil D

For another perspective, I wouldn't spend ten seconds reading yet another announcement of yet another software product, but I'll read a post by and about Anil Dash repeatedly. I don't know you, and you certainly don't know me, but I suspect Dash knows his target audience for this particular post pretty well. The product-focused posts are somewhere else, not his personal blog, and chances are they're gathering dust, speaking relatively and metaphorically.