He can try to drive that, he can attempt to lie about himself to seem human but he can't force anyone to use facebook for any extra minute that they don't want

He can try to drive that, he can attempt to lie about himself to seem human but he can't force anyone to use facebook for any extra minute that they don't want to. A trust / consent relationship only works if you have an account and use it. Otherwise he's got nothing and he knows it. Facebook can be another myspace. We've got linkedin, meetup, telephones, texting, insta-whatever and as soon as user engagement dips, advertisers make adjustments, shareholders start asking questions, finding out why and making demands for changes.