2 ms·
Umm, WhatsApp might not be popular in the US but it's massively popular in India, Brazil and many other countries. IIRC they crossed 1B users a few months ago,
by tsycho 10y ago
Umm, WhatsApp might not be popular in the US but it's massively popular in India, Brazil and many other countries. IIRC they crossed 1B users a few months ago, and continue to grow. At acquisition, they were at 400M.
If you look at how messaging has become the primary monetization platform in China, I would argue that WhatsApp is much more critical to Facebook's long term success globally than Instagram.
And the MO seems the same from my outsider perspective - they were mostly left alone till very recently.
- MildlySerious 10y agoI'm not saying it wasn't a good call for FB to buy WhatsApp from a business perspective, but I am thinking that had they left it alone, as in, not screwed around with it, it would have kept growing just as well, maybe even more so than it now that a share of people stopped trusting it as much.