That might be part of the use case, though: removes non-techy people from the use of code, and removes techy-people-who-dont-need-me because it's a lame attempt

That might be part of the use case, though: removes non-techy people from the use of code, and removes techy-people-who-dont-need-me because it's a lame attempt to be clever, helping to narrow the recruiter's net to people more willing to work with them.