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How a dedicated IP address and SSL certificate affects your search engine rankings

4 points by ergot 10y ago

hbcondo714 10y ago
I wish the author would go into more detail about SSL. Our Director of Marketing had us purchase an EV SSL cert as she claimed that helps with SEO more.
- profmonocle 10y ago
  AFAIK, Google hasn't said that EV certs are treated more favorably than non-EV. They were very public when they announced that HTTPS would be used as a ranking signal, so I'm not sure why they would keep it a secret if they gave special treatment to EV certs.
bigjimmyk3 10y ago
I don't think the author has heard of SNI.
profmonocle 10y ago
Tons of problems with this article. > The truth is, a dedicated IP address from your hosting company would not boost your SEO but increase website loading speed A dedicated IP does not make your web site faster. I think the author is confusing dedicated servers/VPS with dedicated IPs. (Possibly because private servers typically have their own IP.) Plenty of companies offer dedicated IP addresses on shared hosting plans, which doesn't affect performance at all. If they're suggesting getting a VPS instead of using shared hosting then I fully agree, but that's not made clear. > Having your own private SSL certificate SNI solved this. Very old browsers don't support it - the Android 2.x browser and any version of IE on XP are big ones - but many web developers have stopped supporting them for other reasons by now anyway. > Enhanced performance and security: for websites attracting huge web traffic, a dedicated IP address would be the best bet, as a shared hosting IP address would be used by thousands of other websites Again, confusing dedicated servers with dedicated IPs. > However to use an SSL certificate on your website you need a dedicated or static IP address. The "dedicated or static IP address" bit is odd because those aren't the same thing. A dedicated IP means you're the only one using it, a static IP means it never changes. One doesn't necessarily imply the other. > As a business, you don’t want anyone cloning your website to gain personal information but with a proper SSL Certificate, it would be hard for anyone to clone your website. I can only guess why the author thinks HTTPS makes a site hard to clone. Clearly it doesn't make doing File -> Save As any harder, so I guess it's because the impostor wouldn't be able to get an SSL cert? Lots of of phishing sites use HTTPS these days because it's so easy to do. Maybe they're referencing MITM attacks, but that's not really how most phishing attacks are done. > The Internet consist of several computers Indeed.

4 points by ergot 10y ago

I wish the author would go into more detail about SSL. Our Director of Marketing had us purchase an EV SSL cert as she claimed that helps with SEO more.

profmonocle 10y ago
AFAIK, Google hasn't said that EV certs are treated more favorably than non-EV. They were very public when they announced that HTTPS would be used as a ranking signal, so I'm not sure why they would keep it a secret if they gave special treatment to EV certs.

bigjimmyk3 10y ago

I don't think the author has heard of SNI.

profmonocle 10y ago

Tons of problems with this article. > The truth is, a dedicated IP address from your hosting company would not boost your SEO but increase website loading speed A dedicated IP does not make your web site faster. I think the author is confusing dedicated servers/VPS with dedicated IPs. (Possibly because private servers typically have their own IP.) Plenty of companies offer dedicated IP addresses on shared hosting plans, which doesn't affect performance at all. If they're suggesting getting a VPS instead of using shared hosting then I fully agree, but that's not made clear. > Having your own private SSL certificate SNI solved this. Very old browsers don't support it - the Android 2.x browser and any version of IE on XP are big ones - but many web developers have stopped supporting them for other reasons by now anyway. > Enhanced performance and security: for websites attracting huge web traffic, a dedicated IP address would be the best bet, as a shared hosting IP address would be used by thousands of other websites Again, confusing dedicated servers with dedicated IPs. > However to use an SSL certificate on your website you need a dedicated or static IP address. The "dedicated or static IP address" bit is odd because those aren't the same thing. A dedicated IP means you're the only one using it, a static IP means it never changes. One doesn't necessarily imply the other. > As a business, you don’t want anyone cloning your website to gain personal information but with a proper SSL Certificate, it would be hard for anyone to clone your website. I can only guess why the author thinks HTTPS makes a site hard to clone. Clearly it doesn't make doing File -> Save As any harder, so I guess it's because the impostor wouldn't be able to get an SSL cert? Lots of of phishing sites use HTTPS these days because it's so easy to do. Maybe they're referencing MITM attacks, but that's not really how most phishing attacks are done. > The Internet consist of several computers Indeed.