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Can definitely agree with you the design language had a tremendous impact on the success of Cadillac. In a crowded market it was so distinct and yet drawing fro
by 6stringmerc 10y ago
Can definitely agree with you the design language had a tremendous impact on the success of Cadillac. In a crowded market it was so distinct and yet drawing from heritage. On the other hand, I do think the brand survived, practically speaking, due to nice margins on Cadillac SUVs. Particularly the Escalade. I certainly don't want that to take away from the achievements of the brand elsewhere though (particularly racing)...just that money talks.
- twoodfin 10y agoI would bet that there was and remains a halo effect for the SUVs from the design and brand of the sedans (and obviously they share a good bit of the design language). To pick a related example, I suspect Porsche sells a few more Cayennes than would Nissan selling an otherwise identical vehicle.