I should have used quotes. When I said "the latest innovative technology", I meant it somewhat sarcastically. Nonetheless, there are people/companies/industries

I should have used quotes. When I said "the latest innovative technology", I meant it somewhat sarcastically. Nonetheless, there are people/companies/industries to whom it does seem completely new and innovative. I'm worried for them because they are awestruck at how "cool" it is and how it allows them to do work better, but they fail to realize the possible ramifications of using a product that's new to them.