Their employees will retire, to live forever on the free pizza and beer which every geek will gratefully buy them in exchange for compelling every single popula

Their employees will retire, to live forever on the free pizza and beer which every geek will gratefully buy them in exchange for compelling every single popular proprietary document format to support effort-free export to standard HTML. Or, you know, they'll invent something else. It's a lot to ask of a business plan that it be good for twenty years.