I think the problem rests more on the fact that as it stands Facebook profits regardless as to whether or not you use it. The same collection happens across num

I think the problem rests more on the fact that as it stands Facebook profits regardless as to whether or not you use it. The same collection happens across numerous non-Facebook sites and apps, from data other people reveal about you, from apps and companies that are bought up by Facebook, and so on. The idea of "if you don't like it just don't use Facebook" becomes very difficult to implement when modern existence feeds into Facebook it seems. It's the involuntary participation in facebook's arrangement that people are bothered by.