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They have ads: https://developer.apple.com/app-store/search-ads/ https://developer.apple.com/app-store/search-ads/

• username223 10y ago
  Search advertising doesn't require massive data collection, just bidding on search terms. Anyways, I bet anything Apple makes on app store ads is a rounding error compared to their hardware business. They probably don't care that much, and certainly have no need to go into the surveillance business.
  • esert 10y ago
    They have audience options for ads (like age/gender/location, see http://searchads.apple.com/how-it-works/#features http://searchads.apple.com/how-it-works/#features), meaning they collect data about their users as well. Also, they colluded with other companies to, effectively, keep employees' wages down. Amount of money they saved was probably a rounding error for them in this case too.