I kid. It's not going to be www, but whichever domain or set of domains is easy to type, sells subdomains for cheaps, and is aggressive about spam control will

I kid. It's not going to be www, but whichever domain or set of domains is easy to type, sells subdomains for cheaps, and is aggressive about spam control will win. It might be worthwhile for ICANN to make three-and-fewer character names off-limits to private registration.