When I read this article, I was expecting to see a description of what they collect from users. But the real controversial and creepy part is what's available

When I read this article, I was expecting to see a description of what they collect from users. But the real controversial and creepy part is what's available from the data brokers. The fact Facebook is aggregating all this to make for better advertising options is discomforting, to be sure. The most concerning aspect of the article is that these data brokers are able to correlate my purchases. It seems inevitable that insurance companies will take all of these individual data points into account: "We're sorry Mr. Register, because you buy McDonald's every week we'll have to raise your life insurance rates."