3 ms·

Honestly the getting viewers issue seems to be fairly straightforward and was solved by traditional broadcast a long time ago. When they wanted people to tune

Honestly the getting viewers issue seems to be fairly straightforward and was solved by traditional broadcast a long time ago. When they wanted people to tune into a live broadcast they _scheduled it at a particular time_ then marketed this time.

kd5bjo 17y ago
That still works on the web, but most people either don't think that far ahead or don't have an effective way to advertise their timeslot.
- mikeryan 17y ago
  Can't do much about the first (an alert system? but even then your content would have to be good enough to get people to stop what they're doing and watch your content) As to the second, that could be a great problem for Justin TV to solve ;-)
evansolomon 17y ago
Do you think that's really the right solution for content creators that aren't TV studios? You could say that the static video distribution model was solved a long time ago too--release the video as a real time experience (a movie), choose an arbitrary waiting period and advertise a lot, then release the video (VHS, DVD). Of course, that's not at all the way anyone on YouTube distributes their video, so the old "solved" model doesn't always work best. To be clear, I completely agree that TV studios figured out how to get people to watch live content very well. But I disagree that that's applicable to potentially millions of simultaneous individual broadcasters.
- mikeryan 17y ago
  I absolutely believe that this is the right solution for content creators that aren't TV Studios - in fact its easier for them, live broadcast is painful and ugly for studios. I'm not sure why its not applicable, please explain. In fact I think Justin.tv's role could/should be one of facilitating this process? Why not a Justin.tv Guide? The biggest downside of live video content on the web (and this can't be resolved) is that one thing the web brings is a global reach, and you're not going to be able to adequately serve a global audience with live video.
stuartjmoore 17y ago
I agree that live broad/podcasts need a very strict schedule, but I don't think that they're not doing it because they haven't thought of it. I think the problem is either they're not serious enough about their content or that unscripted, live shows are hard to lock down to a single length every week. When online shows are scripted, filmed, and edited down to exactly 22 minutes, then scheduling will get much better.

kd5bjo 17y ago

That still works on the web, but most people either don't think that far ahead or don't have an effective way to advertise their timeslot.

mikeryan 17y ago
Can't do much about the first (an alert system? but even then your content would have to be good enough to get people to stop what they're doing and watch your content) As to the second, that could be a great problem for Justin TV to solve ;-)

evansolomon 17y ago

Do you think that's really the right solution for content creators that aren't TV studios? You could say that the static video distribution model was solved a long time ago too--release the video as a real time experience (a movie), choose an arbitrary waiting period and advertise a lot, then release the video (VHS, DVD). Of course, that's not at all the way anyone on YouTube distributes their video, so the old "solved" model doesn't always work best. To be clear, I completely agree that TV studios figured out how to get people to watch live content very well. But I disagree that that's applicable to potentially millions of simultaneous individual broadcasters.

mikeryan 17y ago
I absolutely believe that this is the right solution for content creators that aren't TV Studios - in fact its easier for them, live broadcast is painful and ugly for studios. I'm not sure why its not applicable, please explain. In fact I think Justin.tv's role could/should be one of facilitating this process? Why not a Justin.tv Guide? The biggest downside of live video content on the web (and this can't be resolved) is that one thing the web brings is a global reach, and you're not going to be able to adequately serve a global audience with live video.

stuartjmoore 17y ago

I agree that live broad/podcasts need a very strict schedule, but I don't think that they're not doing it because they haven't thought of it. I think the problem is either they're not serious enough about their content or that unscripted, live shows are hard to lock down to a single length every week. When online shows are scripted, filmed, and edited down to exactly 22 minutes, then scheduling will get much better.