Increased engagement from the users who stay is more visible than the attrition of the users who don't return because of notification overload. There's a 'sile

Increased engagement from the users who stay is more visible than the attrition of the users who don't return because of notification overload. There's a 'silent majority' effect when you measure the impact of a feature that increases engagement. Imagine a feature causes 50% of users to immediately read another article and the other 50% to never return. That may look like a win after 2 weeks of testing, but the long-term effects on your business can be iffy.