Bloomberg's article title is really confusing here. It should say "Japanese Carmakers are Learning Tech Talent Doesn't Come Cheap". It's not at all surprising

Bloomberg's article title is really confusing here. It should say "Japanese Carmakers are Learning Tech Talent Doesn't Come Cheap". It's not at all surprising and is part of Japan's overall difficulty in attracting foreign IT talent or cultivating it locally. Professional work culture and benefits packages will have to change if they're going to catch up in the IT sector in the future. I think the automotive industry is going to develop a lot the way the smartphone industry has in that software is going to become a much bigger component of the value proposition of the product. You can build an excellent car but if you don't have good connectivity, smart features, driver assist technologies, and slick user interfaces you're going to get blown off the road by the companies that get it right.