I work in marketing and personally budget out 8 figures+ a year in direct marketing spend. The truth is it's really hard to persuade people of things. Direct Ma

I work in marketing and personally budget out 8 figures+ a year in direct marketing spend. The truth is it's really hard to persuade people of things. Direct Marketing is 50% about finding people who already agree with you and want your product, 25% getting their attention, and 25% is testing which product messaging most jibes with people.