Several years ago I stopped using ad networks entirely and started selling and hosting my own ads. This decision has helped keep the ad quality high, keep more

Several years ago I stopped using ad networks entirely and started selling and hosting my own ads. This decision has helped keep the ad quality high, keep more revenue in my pocket, and allows me to have a relationship with the advertiser that isn't solely based on clicks and data. Edit: And this is important because I can have a conversation with them to make sure the traffic they receive is the type of traffic they want and not just immediate bounces. Regarding headlines, my main content consists of office design image tours and my headlines are always basically "Company Name's Offices - Location'. I used to try and post catchy headlines, but after doing it for several years it lost its appeal and ultimately didn't match with the type of website I wanted to create.