Seems to me they do it to continue innovating. A company who stops innovating is one who then can only grow through conservation and focusing on efficiency. Now

Seems to me they do it to continue innovating. A company who stops innovating is one who then can only grow through conservation and focusing on efficiency. Now whether or not they are spending time innovating in the right areas is a debate to be had, but my personal opinion is the new layout sucks. For Google, it feels bloated.