The "focus on fitness" is more about what apps are immediately available by default. The biggest issues w/ smart watches are battery life and hackability. For

The "focus on fitness" is more about what apps are immediately available by default. The biggest issues w/ smart watches are battery life and hackability. For hackability there aren't a lot of mass-produced options. For battery life there aren't a lot of mass-produced options that have a large enough screen (e.g., the Withings Steel HR has decent battery life, but a miniscule display). Ticwatch doesn't seem like it's up to par. I think there's going to be a lag before a real competitor shows up.