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> Through numerous small steps, each apparently reasonable... I think I read somewhere that, on an online shop, each step you add to the checkout process halve

> Through numerous small steps, each apparently reasonable... I think I read somewhere that, on an online shop, each step you add to the checkout process halves the number of people who complete it. If true, that is a powerful argument for what you're saying. Also reminds me of Bastiat's "What is Not Seen". We don't see the developers who chose not to go through the whole process because it was too tedious.

taneq 10y ago
> I think I read somewhere that, on an online shop, each step you add to the checkout process halves the number of people who complete it. I wonder how much of that is just "more steps bad", and how much is that any step you add to a checkout process beyond what is necessary for the actual sale is (a) forcing you to do something you don't care about, and (b) going to make it more intrusive? Eg. forcing you to create an account, forcing you to validate an email address, forcing you to fill out a "quick survey", forcing you to unsubscribe from their marketing spam. There have been plenty of times that I've wanted to buy an item from an online store but have decided against it because the store wants to "create a relationship" with me instead of just selling me the damn item.