3 ms·
There is a fundamental misunderstanding of design at play here though. We're talking about a culture that doesn't understand that when it comes to design, 1+1 s
by msy 16y ago
There is a fundamental misunderstanding of design at play here though. We're talking about a culture that doesn't understand that when it comes to design, 1+1 should equal 3 or more. You cannot separate out individual elements and A/B them without looking at the bigger picture. The net result is this - a kind of unsettling, uncomfortable inconsistency. The element level granularity of design hierarchy & planning is obvious. I love agile and I'm a fan of fast iteration and lots of user testing but a strong, consistent design requires top-down discipline and bold decisions, you cannot increment your way there.
- _delirium 16y agoYeah, I agree with that. It's not even particularly surprising from a scientific perspective: any scientist knows that if you measure A, B, C, and D, you don't necessarily know anything about union(A, B) or union(A, B, D), unless you also measure pairwise and higher-order interactions. At some point, instead of doing more A/B tests than there are atoms in the universe (since this explodes exponentially), it might be worth thinking about the problem using human intelligence.