Recently, I started another side business. One of my cousins who knows almost nothing about technology came to me and said, "Let me tell you something. I know h

Recently, I started another side business. One of my cousins who knows almost nothing about technology came to me and said, "Let me tell you something. I know how you can get your business started and I want to tell you about it." At this point, I was already skeptical, but she continued... "There's this thing on the internet called Facebook and millions of people use it and you can make millions of dollars there..." Oh no, I thought. Another negative indicator for FB: I've also had some of my more tech-savvy friends tell me "I don't really use Facebook much anymore, I've switched over to Twitter". I'd suggest that "losing early adopters" might be an even better indicator of decay than having random laypersons tell you about a company.