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Ask HN: Which companies have a purpose bigger than their product?
Microsoft: "put a computer on every desk."
Google: "organize the world's information."
Ebay: "democratize commerce."
What are your examples?
- hernan7 16y agoMission statements are always going to be iffy. See Scott Adams' "Mebert" prank. http://www.mit.edu/~jcb/humor/scott-adams-mgmt-consultant http://www.mit.edu/~jcb/humor/scott-adams-mgmt-consultant
- pedalpete 16y agoThis is poignant as I'm trying to figure this out for one of my projects right now. I think the key is in being succinct. Strangely, I haven't been able to find the purpose of Apple.
- faramarz 16y agoApple's purpose is to make you feel good. They do that superbly.
- pedalpete 16y agokinda threw-up in my mouth a bit when I read that. thanks
- nostromo 16y agoI don't think Apple's purpose is bigger than their products. I think their products are their purpose -- and their purpose seems to make products with the best user experience in their field. And money - gobs and gobs of money.
- bjoernw 16y agowww.23andme.com
- jasonshen 16y agoFacebook: "helping advertisers learn everything about you"
- wakeupthedawn 16y agoWhy would a company's purpose ever be smaller than their product? Isn't purpose really just a way of articulating the company's ideal long-term vision?
- jacquesm 16y agoApple: we're the eyes, ears and voices of the web