Good insight, the amount of money society spends on marketing is staggering (and that's thats only things explicitly labeled as such, which I think your case is

Good insight, the amount of money society spends on marketing is staggering (and that's thats only things explicitly labeled as such, which I think your case is not). Actually I would go as further and say short of high IP/high technology industries, marketing (branding) IS the product. Bank of America is a fabricated brand that happens to be in banking.