Too boring for the ordinary consumer, yes. Too boring for an investment banker weighing what price to purchase the stock at in an IPO, no. Depending on how the

Too boring for the ordinary consumer, yes. Too boring for an investment banker weighing what price to purchase the stock at in an IPO, no. Depending on how they do the accounting for this it could be huge gains to the top line, something much needed to validate a $60bn valuation in the public markets.