These are all great questions - thanks for giving me an opportunity to clarify. Let me try to explain. Regarding 1) We've done site surveys in the past to try

These are all great questions - thanks for giving me an opportunity to clarify. Let me try to explain. Regarding 1) We've done site surveys in the past to try to understand why people upload to Scribd. Every time we do it, we find that the #1 reason is: "Scribd gets me readers". Not "it hosts my docs for free", or "I like the display format", or whatever. Readers is what they want, and so we have worked very hard to maximize the number of readers we can get them. I think file hosting sites are great, and Scribd is not attempting to replace them, they just serve a different purpose. If you want to share a file with a few friends, a file hosting site makes a lot of sense. But if you want to build an audience of strangers, posting on Scribd gives you a surprisingly good change of doing that. If you don't believe me, try posting some doc you've written on Scribd. You will probably be surprised by the number of random people bumping into your document brought by related doc traffic, Scribd community traffic, search engines, Facebook, Twitter, our mobile apps, and all the other ways we make Scribd content discoverable. re 2) Absolutely. Scribd isn't trying to be a content discovery site - other sites do a great job of that. Rather, if we've done our job right, then when you bump into interesting links on Digg and Reddit, some fraction of them will happen to be hosted on Scribd. Now that we've launched the HTML5 reader, you will hopefully enjoy clicking over to Scribd to read the document that Reddit surfaced for you. Re making Scribd a "high-end" brand - I think that is a terrific idea. Creating that kind of brand is not easy, but it can be extremely valuable.