Um, google was already indexing all documents on scribd. And while it's possible this will result in better SEO, I think it's more likely that all the html nec

Um, google was already indexing all documents on scribd. And while it's possible this will result in better SEO, I think it's more likely that all the html necessary to build documents with layout will confuse google's crawler/parser rather than help it. So on balance, I'd bet this is at best neutral for SEO and at worst pretty hard on it. I think Scribd really is doing this for the reading experience.