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The stunts are to get press headlines. Fortunately trucking and freight are a bit too boring for the ordinary consumer to relate to. Their customers, corporati
by neximo64 10y ago
The stunts are to get press headlines. Fortunately trucking and freight are a bit too boring for the ordinary consumer to relate to.
Their customers, corporations guarding themselves against risk want every checkbox checked and rechecked twice. That's why its no surprise they're not pulling off stunts here.
- jonwachob91 10y agoToo boring for the ordinary consumer, yes. Too boring for an investment banker weighing what price to purchase the stock at in an IPO, no. Depending on how they do the accounting for this it could be huge gains to the top line, something much needed to validate a $60bn valuation in the public markets.