Overall, I'd like to see more transparency from companies as to the "why" for these recommendations. I doubt we will see that happen without legislation, as I'm

Overall, I'd like to see more transparency from companies as to the "why" for these recommendations. I doubt we will see that happen without legislation, as I'm sure FB and Google would never want to present to end users that they know you are pregnant because of in store purchases you made. The creepiness factor takes a huge leap once people understand how something ends up in their feed.