I do like McLuhan's work, and there's more to it than that sound byte--though it's very memorable. He has a pretty wide body of literature, and some of the mor

I do like McLuhan's work, and there's more to it than that sound byte--though it's very memorable. He has a pretty wide body of literature, and some of the more interesting aspects of it are about how technology (especially media) become an extension of the nervous system and body itself. (Of course this logical extreme is hive mind, singularity, etc...) One of the other more interesting points (that has seemed more or less accurate) is that connecting the world via communication technology returns man to a mentality more like our tribal ancestors (I.e. 'the global village'). He also has some very interesting narratives about how new technologies create pain as they are introduced to the world, going back to stirrups, the printing press, and other historical examples. Some of his books are full of illustrations and are generally very strange and forward thinking; most of all, McLuhan was an extremely creative person with an agile mind and mischievous sense of humor. You can get the sense that much of what he did was trolling the media & academia at some level. And that's where his quirky PR personality comes in. Above all, he was enjoying himself and his 30minutes of fame. Nothing wrong with that!