I find the advice "make something people want" is not catch-all. How are you separating want and need? People want McDonalds or Starbucks. But if they live in

I find the advice "make something people want" is not catch-all. How are you separating want and need? People want McDonalds or Starbucks. But if they live in a cold state they NEED heat, which will require natural gas, electricity, coal/wood stove, or solar power -- or some other type of fuel (i.e. hydrogen, nuclear, etc.) Maybe because everybody is only thinking technology applications, it makes sense, but I think the focus on "what people want" is a little misleading. Think of the products you use and consume daily, and you will see there is a certain quantity that you need but may not want or like, and a certain quantity that you want, but may not need or be able to afford. Creating something people want, although great advice, is not the end-all and be-all of startup advice. Ditto for never giving up. Read this: http://www.theintellectualviewpoint.com/reading/thecommondenominatorofsuccess-albertengray.pdf http://www.theintellectualviewpoint.com/reading/thecommonden... Sometimes, it's not just never giving up, but it's also doing the RIGHT things.