Why apologize now? The damage is done, their big net has upgraded millions of unintended users. I can only speculate at what their next deliberate and calculate

Why apologize now? The damage is done, their big net has upgraded millions of unintended users. I can only speculate at what their next deliberate and calculated move will be. My money(figuratively) is on subscription fees are coming. How will they deprecate the non-payers, more ads? They wouldn't black screen millions, would they?