When I talk about willingness I'm talking about expanding Internationally to compete with the likes of Amazon and Ebay. Alibaba (http://www.forbes.com/sites/hel

When I talk about willingness I'm talking about expanding Internationally to compete with the likes of Amazon and Ebay. Alibaba (http://www.forbes.com/sites/helenwang/2015/07/08/why-amazon-should-fear-alibaba/#15f36e2a1bde http://www.forbes.com/sites/helenwang/2015/07/08/why-amazon-...) is already doing that. India is definitely poised to become a booming e-commerce market but it has no where near peaked for Flipkart/Snapdeal to be content with. They just cannot depend on the Indian marketplace alone. Just because we are 1.25 billion strong and will probably adopt cashless means does not automatically make us a market for Flipkart/Snapdeal. They have to compete to get the marketshare. The market is dictated by one who is not just innovative but also caters to all sections of the diverse society. Sadly, only Amazon is able to currently provide a complete experience even though it's a late entry into the Indian marketplace. Flipkart/Snapdeal is already losing a major portion of their marketshare to Amazon and that decline is going to continue unless they expand and compete directly with Amazon in their own turf. Innovation alone cannot sustain Flipkart/Snapdeal. The consumer market is still heavily dominated by the US and European countries. If they do not expand they are doomed. They do not have enough cash to compete with the likes of Amazon/Ebay who have a better inventory and provide access to the global marketplace.