It's not just YouTube, but mobile gaming too. One reason why putting those video ads in mobile games has proven so successful, is that kids will watch them non

It's not just YouTube, but mobile gaming too. One reason why putting those video ads in mobile games has proven so successful, is that kids will watch them non-stop in order to farm small amounts of in-game currency. After all, they can't make in app purchases without an adult's permission. There's a lot of money to be made in having children watch hundreds of ads for that fraction-of-a-cent per view revenue.