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Interesting how he integrated the price for all his WP themes into his brand -- everything is 75 bucks, hence press75.com. That seems great for now, but does it
by spudlyo 17y ago
Interesting how he integrated the price for all his WP themes into his brand -- everything is 75 bucks, hence press75.com. That seems great for now, but does it make it difficult to raise prices in the future?
- jonpaul 17y agoAccording to http://www.thesevenfive.com/about/ http://www.thesevenfive.com/about/ that's not the case. In fact, your statement is backwards. His price is a reflection of his brand, not the other way i.e. his brand is "75"... thus changing his price won't matter much in the future, as his brand won't change.
- petercooper 17y agoIt hasn't stopped The Carphone Warehouse from remaining one of the largest cellphone companies in the UK :-) Many companies have products that have migrated away from the original brand definition.