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What? This is as traditional of a move as they come. Virtually every other retailer has some lower cost in-house brand that rebrands generic items. Amazon is ju
by techman9 10y ago
What? This is as traditional of a move as they come. Virtually every other retailer has some lower cost in-house brand that rebrands generic items. Amazon is just doing the same. This is classic vertical integration at work.
- Karunamon 10y agoThe one difference I'd say is that the AmazonBasics house brand is usually leaps and bounds better than the competition for much cheaper. I needed a monitor arm, and they happened to have the cheapest one at the time - the next most expensive one had bad reviews for not being strong enough for heavier screens.
- yellowapple 10y agoAmazonBasics is (aside from Monoprice) my go-to for cables. They're not the absolute best quality, but 92% of the time they're plenty good enough.