5 ms·

Am I the only one who thinks this is a signal that Amazon's core business has peaked and it is now desperately exploring any new opportunity to grow their reven

• techman9 10y ago
  What? This is as traditional of a move as they come. Virtually every other retailer has some lower cost in-house brand that rebrands generic items. Amazon is just doing the same. This is classic vertical integration at work.
  • Karunamon 10y ago
    The one difference I'd say is that the AmazonBasics house brand is usually leaps and bounds better than the competition for much cheaper. I needed a monitor arm, and they happened to have the cheapest one at the time - the next most expensive one had bad reviews for not being strong enough for heavier screens.
    • yellowapple 10y ago
      AmazonBasics is (aside from Monoprice) my go-to for cables. They're not the absolute best quality, but 92% of the time they're plenty good enough.
• fullshark 10y ago
  That's Amazon's MO.
• binarysolo 10y ago
  Amazon 3P seller/manufacturer here: this is what they mean and do when they say your margin is their opportunity. It means people can't just go to China, lock down a manufacturer, and sit easy for years flipping the same old product without actively trying to push the product forward. Amazon will play the same game with you, and they have the advantage of sales data + a willingness to drive traffic over profits. In a similar spirit, they also do this to distributors who basically order case packs from manufacturers then list them on Amazon -- once you reach a certain volume Amazon contacts the manufacturers themselves and cut you out. I wouldn't be surprised if Amazon starts building their own factories after awhile to replace out manufacturers -- vertical integration is their playbook.