Thanks for the reply. 1 and 3 should be solvable by talking to potential customers in the market, while I guess 2 is a pragmatic choice based on time. I do a b

Thanks for the reply. 1 and 3 should be solvable by talking to potential customers in the market, while I guess 2 is a pragmatic choice based on time. I do a bit of angel investing and I have found far more value talking to non-customers in the target market than to actual customers. My experience is many startups end up creating a product too focused on the specific needs of their current customers at the expense of future customers. I prefer to invest in a startup that has built a product that I think has general appeal in the market and zero customers than one that has a few customers and a product that has lost some of its general appeal. These startups are also way cheaper which covers a lot of mistakes by me. The only downside is you have to vet more companies, but this approach has got me access to some rather good startups that I would not have had a chance once they had traction.