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That article is very focussed on reducing piracy rates instead of increasing sales. It seems they consider the system a failure because they don't make a signif
by teamonkey 17y ago
That article is very focussed on reducing piracy rates instead of increasing sales. It seems they consider the system a failure because they don't make a significant reduction in downloads, but...
> Fix 1 – Existing Exploits & Keygens made obsolete – Sales up 70%, Downloads down 33%
> Fix 2 – Existing Keygens made obsolete – Sales down slightly, Downloads flat
> Fix 3 – Existing Cracks made obsolete – Sales flat, Downloads flat
> Fix 4 – Keygens made game-specific – Sales up 13%, Downloads down 16% (note: fix made after the release of Ricochet Infinity)
...the first time they fix their DRM they get a 70% sales boost. Another time they see a 13% sales boost.
Now there are probably some other factors involved that they don't mention in the article (plus they don't say how long the increased period of sales lasts), but surely a 70% spike in sales is worth chasing?