So much to address here. The word of mouth has spread in the EU; Uber already has a crappy reputation there and are not able to steamroll over the regulators t

So much to address here. The word of mouth has spread in the EU; Uber already has a crappy reputation there and are not able to steamroll over the regulators there like they have in the US. Maybe I'm mis-reading something, but it seems you are implying that Uber has conquered the oh-so-tech-savy 20-something group, and now they have plenty of room to scale in the stodgy 30, 40, 50, 60, 70 age range. Nice theory, but sort of ignoring the history of Uber. Uber started as a convenient, but expensive, alternative to taxis. All Uber cars at the beginning where Uber Black and the vast majority of users were folks who could afford to drop the cash; lots of people in the 40s and 50s (including me). Uber introduced cheaper options to attract more price sensitive and younger riders. So, based on that, I don't think there is some untapped group of old folks for Uber to go after. China irrelevant? I think most business owners would disagree with that. On an unrelated note... Despite what is implied here, that 20 year-old is no more tech savvy then I; indeed, they are most likely less tech savvy. Hell, I built my first computer when that 20 year-old was just an itching in his daddy's pants.