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> But growth hacking not so much. Because you search with wrong keywords ("growth hacking"). The right one is "marketing", probably combined with "startup".
by dozzie 10y ago
> But growth hacking not so much.
Because you search with wrong keywords ("growth hacking"). The right one is
"marketing", probably combined with "startup".
- stevekemp 10y agoI'm still waiting for "growth hacking" to become synonymous with dark-patterns. When I encounter growth-hackers the majority of the time I feel like I've just been spammed, or tricked somehow. "Growth Hacking" is the new "SEO".
- jackgolding 10y agoI absolutely agree, we have two key examples I think. LinkedIn, the masters of dark patterns and short sighted, metric driven optimizations over UX and Uber who do a massive amount of deceptive activity such as http://www.vox.com/2014/8/27/6074919/the-uber-recruitment-scandal-isnt-scandalous http://www.vox.com/2014/8/27/6074919/the-uber-recruitment-sc... (the author paints this is a good thing but I have to question his motives.)