With pharma I think the main "cost" involved is about the risk of investment. It takes billions of Dollars to potentially make billions of Dollars from a single

With pharma I think the main "cost" involved is about the risk of investment. It takes billions of Dollars to potentially make billions of Dollars from a single product. More likely you invest hundreds of millions of Dollars with no return at all. It takes a special kind of company, almost a bank, to stomach that kind of risk. And this extraordinary risk also demands extraordinary rewards. Medical technology isn't really the same thing.