What? Sorry to rain on your common-sense parade, but the article says: "twitter is a useful measuring stick here, as it is a company of intense worth that is ha

What? Sorry to rain on your common-sense parade, but the article says: "twitter is a useful measuring stick here, as it is a company of intense worth that is hard to value." I don't know what that means. But after exploring Mattermark's website I'm not clear what they offer their users for $500 a month. Anyone use Mattermark and can offer insight? They seem to scrape publicly available data about companies, organize it and offer an API? They also have some sort of "Mattermark Score" for companies they track. If they don't know the difference between a currency and company, I'd be curious to know what this score involves too.