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I think people want personal 'self driving' cars for themselves rather than Uber's 'automated' cars. Therefore the pie beyond the taxi service is just not there
by Theodores 10y ago
I think people want personal 'self driving' cars for themselves rather than Uber's 'automated' cars. Therefore the pie beyond the taxi service is just not there to be taken.
Soon plugs for electric cars will be ubiquitous and just that, a simple plug. There will be no charging station, an app in the car or on your phone will do the rest. For economic reasons plugs will be installed, street after street much like how broadband fiber was put down. Maybe lamp posts or other infrastructure will be used too.
Rather than the car just take power the agreement will be to supply power too, therefore electric cars will smooth out demand with owners paying an 'eco' tariff and their car providing them with peak demand power.
When this happens and people get 'free miles' for being there for the grid, the buy in for personal ownership will be compelling. Clever that the self driving cars are, all of it is just code and printed circuit boards, self-driving will be as ubiquitous as 'sat nav' today and complained about in much the same way. People will still want their personal space with their personal junk and, if there are 'free miles' for helping out power the grid, even if they are as useless as '5000 free texts', the lease/utility deal of the personally owned car will lock people in.
Before the mobile phone business settled there were business models such as 'Rabbit' where they imagined people would stop at places that showed the Rabbit sign and then make a phone call, to move on when they had finished the call. It made sense to thousands of people who put up the base stations, it made sense to investors but not to customers. I think that Uber are over-presumptive in how people will change for them and their business model. I don't think people will. They will get deeper into car ownership because their car is tied into their electricity and other utility bills. Self driving will just become a feature taken for granted as the new 'ABS' and people will adapt to it as they will adapt to plugging in - not that difficult. People aren't just going to revolve their life around Uber at the expense of personal car ownership.