The average pirate downloads a lot more games than the average customer buys. This means that even though games see that 80% of their copies are pirated, only 1

The average pirate downloads a lot more games than the average customer buys. This means that even though games see that 80% of their copies are pirated, only 10% of their potential customers are pirates, which means they are losing at most 10% of their sales. This is simply not true: Sales are not distributed evenly amongst customers. It could very well be that people who are pirating would usually buy a lot more apps than the usual customer. Sure, if you don't have to pay for stuff you consume more, but they are probably more likely to spend more than average in the first place.