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I love that "Apply now to become a senator" is the most prominent link on their front page. (Canadian senators aren't elected -- they're appointed by the prime
by tlb 10y ago
I love that "Apply now to become a senator" is the most prominent link on their front page. (Canadian senators aren't elected -- they're appointed by the prime minister. Mostly from long-time political connections, but in principle one can apply, and the PM could like the cut of your jib.)
Anyway, "Apply now to become a senator" has to be 5 orders of magnitude lower conversion rate than "Get a passport", down at the bottom.