My sister has spent the last ~15 years in nonprofit management, she consistently says that marketing and outreach are 30-40% of the budget at the nonprofits she

My sister has spent the last ~15 years in nonprofit management, she consistently says that marketing and outreach are 30-40% of the budget at the nonprofits she works with, many of which have annual donations in the 8 figures. Socially it's really unacceptable to say "we spent $3 million on marketing this year" because people think you should have spent it helping people, but if you don't spend it this year your doors close next year.