It is easy to blame individuals, but let's face facts, everyone is busy dealing with their own issues no matter how poor or rich. Further, wealthy people aren'

It is easy to blame individuals, but let's face facts, everyone is busy dealing with their own issues no matter how poor or rich. Further, wealthy people aren't going to start shopping at second hand stores any sooner than the impoverished are going to start shopping Louis Vuitton to learn how other people live. Don't know, don't care. Besides government, we have these silly associations called corporations that are both tiny and enormous. There are tax incentives and brand awareness that all motivate them to get involved with these issues. Further, they have armies of people and other resources. To owners, board members and shareholders: Is your company engaged with local community issues? Are employees and management encouraged and supported to do so? Awareness campaigns? For employees and contractors: Have you bothered to see what your company is doing to assist with these programs? Have you signed up to learn more? Volunteer or donate money? My 2c: It sounds like a much better approach to work with than trying to chase after 76000 individuals. More likely to herd cats. Every year our local office adopts a family and donates household goods, food, gifts, and computers. Last year we worked at the local food bank, the community kitchen and last year repainted a community centre. It is a great opportunity for team building that doesn't involve stupid posters with lions and whales.