If most people don't care, that's because they don't know. See, most people barely make the difference between their browser and a search engine. They don't thi

If most people don't care, that's because they don't know. See, most people barely make the difference between their browser and a search engine. They don't think about the long term accessibility of their digital data, or about the preservation of their online privacy because they just don't know what it means. On the other hand, they do care about preserving (physical) family photos and important documents. They do care about their home not being spied. I see people not caring as a lack of education. Computers are ubiquitous in the western world since less than a generation. The Internet is even younger. This is just too short for people to understand them (and their hazards). Just wait 20 years, and they will understand. At this point, they will care. Now, the question is whether we can accelerate the process or not.