I think the critical idea is separating out the idea of the business failure and a moral failure on the part of those involved. Businesses fail, and that's oft

I think the critical idea is separating out the idea of the business failure and a moral failure on the part of those involved. Businesses fail, and that's often sad. They even fail when you do everything right. It's just not shameful to have your business fail, nor in itself a mark on the character of those involved.